Mahendra Singh Dhoni and PepsiCo ended their ten years old partnership
India limited overs captain Mahendra Singh Dhoni was the brand ambassador of the world famous soft drinks and snacks company PepsiCo. After a life span of ten long years their partnership deal finaly came to an end and both parted in their own way.
“We are indeed privileged to be associated with the immensely talented ambassadors and have had a long and cherished association with M S Dhoni and we immensely value his contribution.” said Vipul Prakash, Vice President of PepsiCo India.
“While we place the brand at the centre, if there is a role for the celebrity that helps take forward the idea of celebrating our product, we are more than happy to taking it further,”
“Our campaigns this year reflect this very approach of keeping the product at the centre of our campaigns and thus, we have had campaigns both with and without celebrities.” concluded Prakash.
The Indian skipper who currently handles the post of captain of Indian cricket team used to advertise soft drinks of PepsiCo and Lay’s chips and took it’s popularity to a great extent.
In 2014, Dhoni retired from Test cricket and now concentrating only on limited overs format.