News

BCCI: THE NET WORTH OF IPL IS $4.5 BILLION.

BCCI: THE NET WORTH OF IPL IS $4.5 BILLION.

The Board of Control for Cricket in India has affirmed that the brand IPL is worth $4.5 billion or 27000 Crore in Indian Rupees, during the last years report submitted by the BCCI they have mentioned this figure than was being evaluated by valuation appraisal firm Duff & Phelps.

 

 

"According to the Broadcast Audience Research Council of India, the total TV viewership of IPL 2016 calculated by impressions stood at 102 crores. A report by management consultancy firm KPMG puts the total impact of IPL 2015 on the Indian economy at Rs 1,150 crore, more than 0.6 % of the country's GDP," states the report.

 

 

The media rights for the league has been outstated by the BCCI and this tender is inclusive of a 10 years contract with the BCCI, for this many media channels are after them to grab the opportunity. Sony and Star Sports the leading media channels are also in the run for the rights to be obtained.

 

 

"The IPL's been a sure-shot hit on the field and off it too. On the field it has given the talented players a stage and a platform to exhibit their skills. It has brought the cultures of cricketing countries together and gives youngsters a unique opportunity to see the greatness in front of their eyes and learn from them. It has been the fastest-growing league in the world, and it has also changed the landscape of domestic sport in the country. After the IPL was launched in 2008, many other sports have started such leagues. Numbers prove that the IPL has set a benchmark, and at the BCCI, we're extremely proud of this," BCCI president Anurag Thakur told TOI on Thursday (September 22).

 


"In a short span of nine years, the IPL has created a legacy of its own and changed the dynamics of cricket. It has been the catalyst to revive the culture of domestic sports in India, and many other sports have followed in its footsteps," Thakur added.

 


"The IPL is growing by 20% every year. It is a broadcasters' delight, and a preferred platform for all the advertisers. Look at how Vivo (mobile company) has become a house-hold name after becoming the title sponsor of the league. Expect the digital rights of the event to soar exponentially in the coming years, which is why they've been sold for only five years," said another BCCI official. Vivo, it is estimated, paid around INR 100 cr to buy the title sponsorship earlier this year.

 

 

According to a survey the IPL of 2016 was a commercial hit and almost 52% of the people were used to watch the League with full passion and energy.

admin

Share Your Views & Comments Below

Recent News

  Prithvi Shaw and Ajinkya Rahane to Play for Mumbai in the Vijay Hazare Trophy
  Prithvi Shaw and Umesh Yadav Gets Virat Kohli‚Äôs Appraisal Ahead of Australia Tour
  Five Batsmen Who Can Topple Virat Kohli from No. 1 ODI Position
  Prithvi Shaw Sets His Eyes on A Spot for 2019 World Cup
  Ajinkya Rahane Shares His Experience While Batting With Rishabh Pant

Releted News

No upcoming fixtures were found!

TEST

RankTeam MatchesPoints Rating
1 India 35 4016 115
2 South Africa 33 3712 106
3 Australia 33 3499 106
4 England 45 4722 105
5 New Zealand 23 2354 102
6 Sri Lanka 38 3668 97
7 Pakistan 21 1853 88
8 West Indies 29 2235 77
9 Bangladesh 19 1268 67
10 Zimbabwe 8 12 2

ODI

RankTeam MatchesPoints Rating
1 England 51 6470 127
2 India 49 5973 122
3 New Zealand 41 4602 112
4 South Africa 39 4275 110
5 Pakistan 38 3915 103
6 Australia 37 3699 100
7 Bangladesh 28 2607 93
8 Sri Lanka 50 3872 77
9 West Indies 32 2217 69
10 Afghanistan 32 2053 64
11 Zimbabwe 37 2021 55

T20

RankTeam MatchesPoints Rating
1 Pakistan 30 3972 132
2 India 37 4601 124
2 Australia 21 2570 122
4 England 21 2448 117
5 New Zealand 22 2542 116
6 South Africa 19 2093 110
7 West Indies 21 2219 106
8 Afghanistan 27 2490 92
9 Sri Lanka 28 2451 88
10 Bangladesh 27 2066 77